A rose represents love. By encouraging love in all its forms, we make the world a better place. Roses grows alongside other roses. They crave sunlight. They want to see and feel the light. A rosebush needs pruning and shaping. Just like people.
There is another meaning, too:
Many of us are getting ready to rise up and find our true voice. Once you rise, you say “I rose.” We choose to help people say “I rose.”