Rose and Redwood is a company focused on connecting people to their true nature.
Founded in 2019 by Erika Hovland Bahij, the company spreads the message Nurture your true nature® through products and services helping people feel renewed joy.
- Our clothes are designed to feel like a warm hug from a good friend.
- Our programs and our messages are designed to inspire.
- Our goal is to remind people to play and rest well, so they can find space to nurture their true nature.
We help people NURTURE THEIR TRUE NATURE. We provide support to help people tap into their innate strengths, their values and purpose. Our work is inspired by nature (literally and metaphorically) and helps people find balance and joy. We believe joy, balance, reflection and growth are all connected – and you can see this in our logo:
Reflection: The letter R (one for Rose, one for Redwood) are reflected on either side of the logo. Reflection is important when you seek balance.
Growth: The bottom center of the logo represents a seed being planted. It symbolizes growth and the incredible heights you can reach when you nurture who you are. Centered at the top of the logo is a flower. The petals are small circles, representing how we grow when we are in community.
Balance: The middle holds the Chinese symbol for balance. Balance allows you to handle the polarities we experience in life. And that results in joy!
About the Founder, Erika Hovland Bahij
Erika Hovland, Founder of Rose and Redwood, is an experienced leader and speaker on personal power and influence. As the Co-Founder of IOLITE360, a boutique strategic consulting firm, she combined strategy, leadership development and branding expertise to navigate mission-inspired businesses from origin to destiny — where customers, revenue, values and purpose connected for good. While VP, Sales and Marketing for a healthcare company, she used these techniques to spearhead the turnaround of its multi-million dollar business. Previously the Product Director for a Fortune 500 company, Erika has significant experience with large organizations -and individuals – facing complex change.
While working with clients on transformative projects, she found herself focused on helping individuals connect with their strengths and values. At Rose and Redwood, she collaborates with individuals to release blocks and increase well-being. Her belief is people deserve to know their purpose and express their true nature. Part of this process often involves connecting to nature and the outdoors.
Erika is certified by the Association of Nature and Forest Therapy as a Forest Therapy Guide and is certified in Wilderness First Aid. Erika holds a B.S. in Economics from the University of Minnesota and an MBA from Temple University. She teaches courses in writing, marketing and advertising as Adjunct Faculty at Temple University and received a Silver Stevie Award for “Entrepreneur of the Year, Business Services” in 2015. She is passionate about bringing out the brilliance of what is hidden within.
When you give yourself time to reflect, rest and play, you find more joy in being you.
– Erika Hovland Bahij
Explore your connection to nature – and your true nature.
We offer nature immersion programs to help you connect to yourself and your inner nature. These programs offer a tangible connection with the earth in a forest, garden or park setting.
Why is the name of the company Rose and Redwood?
ROSE:
A rose represents love. By encouraging love in all its forms, we make the world a better place. Roses grows alongside other roses. They crave sunlight. They want to see and feel the light. Just like people. A rosebush needs pruning and shaping. Just like people. There is another meaning, too: Many of us are getting ready to rise up and find our true voice. Once you rise, you say “I rose.”
We choose to help people say “I rose.”
REDWOOD:
A redwood is known for its vitality and longevity. The redwood symbolizes wellness and wisdom. When a redwood is cut down, a new one sprouts from the roots. The roots never die. Redwoods can withstand fire. They are the fastest growing trees. At the top of a redwood forest, there is a whole ecosystem of ferns, trees and shrubs that are lifted up by the strength of the trees.
We choose to use our strength to lift people up.